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| KNOWLEDGE BASE - |
Link Popularity
The major search engines put a great emphasis on the number of links pointing to a site.
There are a few pitfalls to consider when working on a LP campaign.
Bad Neighborhoods:
Link Farms:
Reciprocal linking methods that are nothing more than a ton of sites linking to each
other. Be sure to avoid these types of links, as search engines progress with their
algo's, they most definitely will be able to track down these types of schemes and find
your link on them and probably penalize you.
Free for All websites:
These websites and databases generally list a bunch of links that have no relation to each
other. You should never be listed on these pages, your link is worthless on these types of
pages and you could even be penalized by the search engines because of it. They have no
value whatsoever....all you will get from them is a bunch of spam email.
Reciprocal Linking....Good or Bad?
Not only do search engines look at all your incoming links, but they also consider other
variables as well. For instance, Google knows if your links are reciprocal or not. If
you're trading links with someone else (meaning you list their site and they list yours),
then you are in effect trading links only for the sole purpose of getting a boost in your
ranking. Remember, the major search engines are constantly crawling the internet. They can
see that you've placed a link on your site to another. They can also see that the site you
linked to, also has a link to you. Do you really think search engines give much credit to
those who trade links? Well...... yes and no.
At present, if a site has a good number of reciprocal connections, then it will generally rank
well (as long as the metas and site text are in place). The major point here is, who are
you trading links with? If you trade links with a site who puts your link on the same page
along with a hundred other sites, it isn't doing you a whole a lot of good. Another
consideration is what the other sites listed with you are about...... are they the same
subject matter as your site? Or are they completely unrelated? If your site sells auto
parts and your listed on the same page with another site that sells vacuum cleaners,
another that sells books.....well, you get the point. Your reciprocal connections has become
nearly worthless. Make sure you use a website promotion or LP service that
understands this.
One Way Links:
These are the types of links where other sites list you, but you don't reciprocate. There
are many websites and databases out there that deal with the type of service your site is
offering and you need to be listed in them. This is the key to my LP service.
Google, Yahoo and MSN will consider your site more important than your competitors, if you
have these links and they don't. After doing this for as long as I have, I know the ins
and outs of these type of connectives, and have the knowledge it takes to list in them. Not only
do you need to consider these industry related links, but also how important these are to the search engines......i.e. the connectives they consider as being more important than
others.....
.... By sharen |
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