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Reciprocal Linking
Reciprocal linking is simply exchanging links with other webmasters in order to boost link
popularity. It involves sending e-mails to webmasters of sites with relevant and
complementary content.
How To Do Reciprocal Linking
Write a nice and polite e-mail to the Webmaster you wish to exchange links with. However,
take note of the following points:
1. Visit the sites you want to exchange links with so that you have an idea of what the
site is about.
2. Before visiting the sites, download the Google and Alexa tool bars. The Google tool bar
gives you the PR of the sites. The Alexa tool bar gives you an approximation of the site's
traffc and sites that are linking to it. Download the Alexa tool bar from:
http://www.alexa.com.
3. Mention one or two things about the site in your e-mail. Explain how beneficial a link
exchange will be for both sites and site visitors. You can put a link to the site before
sending your e-mail. Tell the Webmaster where to locate the link. Provide the keywords or
keyword phrase with which you want to be linked.
4. Make it known on your site that you are willing to exchange links. You can use a
"link to us" or "reciprocal linking" link. You can also use a web-form
so that potential link partners can fill in their details.
Points To Note
Most sites do not have their contact email on their sites because of spammers or email
harvester software. You can contact webmasters through their "contact us" form
or use www.whois.com to obtain information on how to contact the webmaster. You can run
your LP campaign through third parties such as LinkExchange.com but their
prices seem a little bit on the high side. You can also use software such as Zeus and
Arelis. These software apps automate most of the manual tasks that go into building LP. However, care must be taken when using them. One could be labeled a spammer,
if they are used incorrectly.
.... By sharen |
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