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| KNOWLEDGE BASE - |
How to Design a Website for the
Search Engines
What is the best way to build a website, in regards to ranking well in the search engines?
Here are some points to consider when building a website:
Website Text
Most recently Google is looking for exact keyword phrases in a websites text.
In the past it would look at the text on the index page and put keywords together, even if
they were in different paragraphs. Google still does this, but now is putting more
relevance on exact keyword phrases, rather than putting keywords together separately.
Example: If a website is selling 'checks', it should have exact keyword phrases in the
text for all its related services:
'business checks'
'order business checks'
'deluxe checks'
'designer checks'
etc.
On your main (index) page, the text should be informational and tell your visitors what
your site is all about.
Make sure your text contains your keywords and phrases, but don't make it hard for your
visitors to read.....stuffing keywords into the text, just for the sake of higher
rankings, will not do you much good for your visitors, if the text doesn't flow well.
Conventional wisdom calls for around 250 words of text on the index (opening) page, in
order to insert our needed keywords. Its not so important how much text. What is important
is that you need enough text in order to insert all your important keyword phrases,
without the text sounding 'spammy'.
Search engines (Google especially) love information. This means that the more info you
offer your visitors, the better you may rank. If Google sees that you are offering your
visitors helpful information, they will reward you for it. If you have .pdf articles or
files, create the article in HTML (and .pdf if you like, its fine to use both methods
together). This will allow the search engines to read the article and index the
information. Many .pdf files are images, which search engines won't index well. Convert it
into HTML, and they will.
Create separate pages with information. Example: If you have a hotel website, create a
page about local attractions. If your service is real estate, then have articles on 'How
to Obtain a Home Mortgage' or 'Home Inspection Tips'. Not only will Google love you, but
so will visitors to your site.
Don't use promotional language in your text like 'we're the best' or 'the number 1 real
estate service in the USA!'......just reading that last sentence makes me ill. Your
visitors aren't stupid, don't treat them like they are. Not only will it displease your
audience, but it won't help with the search engines either. Do you think a search engine
spider cares that you're service is the 'absolute best service ever offered on the
planet'? Nope.
Be sure to use good text on your subpages as well.......the major search engines love text
and will see ALL the text on your site, not just the index page. Google is trying to
'figure out' what your site is about. It will look at the whole site to do this. So, if
one of your main keyword phrases is 'laser printed business checks', you should have a
page devoted just to that.
The key to good website rankings is to take advantage of the many keywords that relate to
the services you offer, not just a few, and create pages for them.
.... By sharen |
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